Product title requirements and guidelines

The product title or product name (the Item name field on the List your products page) is the first thing that customers see when they search for a product on Hallibay. Titles must clearly and concisely describe key product information. Clear titles help customers to identify, differentiate, and compare products, making it easier for them to make decisions and increasing the likelihood of a sale.

Product title requirements

Title requirements apply to all product types. In order to list a product for the first time, your title must meet the below requirements. If your product is already listed and the title doesn’t comply with these requirements, the title might be automatically corrected or it might not appear in our search results.

Follow these criteria when creating product titles:

• Titles must not exceed 200 characters, including spaces.
• Titles must not contain promotional phrases, such as “free shipping” or “100% quality guaranteed.”
• Titles must not use the following special characters: !, ₦, ?, _, {, }, ^, ¬, ¦. Other special characters not listed above are also not allowed.
• Titles must contain the minimum amount of information that can be used to clearly describe the product. 
• Titles must not contain the same word more than twice. 

Product title guidelines

Creating high-quality product titles is crucial for driving discoverability and conversions. Customers quickly scan search results, so ensuring that your title captures the most important product information is key to making your listing discoverable.

The following guidelines are best practices that you may want to consider to provide the best possible customer experience:

• Keep titles concise. While 200 characters is the maximum allowed, we recommend that you use 80 or fewer characters because mobile screens truncate long titles.
• Don’t include redundant information, unnecessary synonyms, or excessive keywords in the product title.
• Include only the information that will help customers quickly recognize and understand the product. 
  • Brand name
  • Flavor/style
  • Product type name
  • Key attribute (that is, the unique selling proposition of the product)
  • Color
  • Size/pack count
  • Model number

   

• Don’t use ALL CAPS.
• Capitalize the first letter of each word, except for prepositions (in, on, over, with), conjunctions (and, or, for), or articles (the, a, an).
• Use numerals: “2” instead of “two”.
• Use only standard letters and numbers. Don’t use non-language ASCII characters such as Æ, Š, Œ, Ÿ, or Ž.
• Don’t use subjective commentary, such as “Hot Item” or “Best seller”.
• Titles can include necessary punctuation, like hyphens (-), forward slashes (/), commas (,), ampersands (&), and periods (.).
• Titles can abbreviate measurements, such as “cm”, “oz”, “in”, and “kg”.

FAQ

1. Are titles and product names the same thing?. Yes
2. What if my brand name contains a prohibited character, such as !, {, or }?Ensure that your brand name is entered in the Brand name field. If that field contains a special character, that character will be exempt from title requirements.
3. What if my product doesn’t have a brand name? If your product is generic with no brand name, you don’t need to state a brand name in its title. Instead, enter the word “generic” in the Brand name field.
4. Am I allowed to use prepositions, articles, or conjunctions more than twice in the title? Yes.
5. Am I allowed to repeat the same word more than twice if the word is part of the brand name? The brand name is also not allowed more than twice. If part of the brand name appears in the title in different context, then it is not considered a duplicate.
6. Are model numbers recommended in titles?

   Yes.

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